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Advocacy from WWF Canada

I stumbled across the advocacy guidelines for WWF Canada.  Here are the main points of their “advocacy with excellence” philosophy:

  • Being politically non-partisan
  • Being non-ideological
  • Being efficient
  • Getting results
  • Being scientifically accurate
  • Doing our homework well
  • Checking someone else’s homework
  • Staying within our area of expertise
  • Trying cooperative approaches first
  • Following due process internally
  • Taking the high road
  • Being prepared to say No

I like these a lot. These guidelines might not be appropriate for all non-profit advocacy groups, but they sure could help a lot of them.