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Bad idea: Felicita’s Pub to be renamed at UVic

Apparently Felicitas’s Pub is going to be renamed by the University of Victoria Students’ Society. They are holding a contest with a $500 prize. The final vote is tomorrow night (November 29) at the pub.

This contest is a mistake. As a general rule, monuments, landmarks and buildings should not be renamed, absent a compelling reason. (No, corporate rebranding is not a compelling reason.)

Page 25 of the Autumn 2012 issue of Torch Magazine lists fifty unique things about UVic. Here is number 24:

“Felicita’s Campus Pub in the Student Union Building is named after beloved janitor Felicita Gomez who used to work in the SUB.”

This renaming contest is disrespectful to Mrs. Gomez. It is disrespectful to thousands of alumni, many of whom remember great times at Felicita’s. And it is disrespectful to working-class people, who almost never get anything named after them. Ditto for women, of course. Most buildings are named after men.

I hope the UVSS leadership reconsiders. I hope they think about history. Visit the Save Felicita’s Facebook page if you agree. If you are a student, you can also vote on Thursday evening at the pub.